Field Force Manager

  • Location
    İstanbul, Türkiye
  • External Reference

Have experience in:
•managing field force budget on mothly / quarterly/ yearly basis
•Managing a field force team of min. 200 people
•Monthly base store and promoter wise ROI analyze.
• Develop target and incentive scheme for field force team to increase sales and brand visibility.
• Make frequent field visits and prepare retail enhancement report (Display, stand investment reports).
•Share periodical reports including retail activies such as Shelf share, POP, Stand invesment status, weekly highligts reports.
• Periodical meetings with Supervizors and Merch team to improve their performance and achieve targets.

Will be responsible for:
•Develop strategies in order to gain best performance from field force team.
•Manage agencies parallel to brand’s goals and strategies.
•Ability to analyze retail marketing reports & offer improvements okur yazal
Excellent oral and written communication skills in English with the ability to interact effectively, able to report foreign Managers/Directors/Presidents
Strong analytical skills & able to prepare strategy presentations for foreign Managers/Directors/Presidents
•Recommend activities and solutions in order to increase brand’s sellout and IHS ratio.
•Leading the field force team, acting as the key decision-maker for retail investment (for chain and brand store channels), and executing appropriate game plans to increase store and region-based sell-out.
• Managing the budget, training strategy, tracking performance and KPI metrics; analyzing market share, market dynamics, trends, and competition, directly reporting to foreign Managers/Directors/Presidents
• Driving efforts to improve the consumer experience and journey in the online/digital channel, executing critical content enhancement projects to support the sell-out of premium products,
• Formulating and implementing an aligned set of strategies, tactics, and resources that enable brand to achieve retail targets by store level

• Managing field sales teams through the agency (sales supervisors, merchandisers and promoters) all country for 500+ of Human Resources management aspects such as manpower Planning, recruitment, development, compensation, KPI, benefits and budget management also communication to ensure that all operations are smooth run with efficiency and effectiveness.

• Conduct channel segmentation & grading plan by potential regions and stores according to performances and to ensure that all operations are execute well.

• Responsible for creating new solutions on the field/stores for best product and display experience by the end-customers and organizing field activities.

• Managing company’s brand shops (more than 300 stores), and SIS areas in partner shops, dealers; designs, planograms, product placements and all visuals according to company guide all across the country.

• Providing insightful feedback that will help further develop and improve upon performance.

• Providing key insights on the business and identify business opportunities. Understanding what the resellers business goals are and link brand’s goals to theirs.

• Responsible for all of company’s investments (shop in shop seas, visuals and products in partner stores) are applied correctly by the global guides.
• Monitoring performance results and inventory levels.
• Monitoring regular competitive/ trend tracking.